Tulip® - Turning Losses Into Profits
Described by the Financial Times as “a pioneering anti-counterfeiting programme” Tulip® (Turning Losses into Profits), was the first ever anti-counterfeiting product devised by a law firm to combat the multi billion dollar industry of international counterfeiting.
Tulip® is based on five very simple principles:
- attack the counterfeit distribution networks in the brand owners’ markets
- treat counterfeiters in exactly the same way as fraudsters and criminals
- hit counterfeiters where it hurts the most - in their pockets - take away their money and assets
- make fighting counterfeiting profitable for brand owners by recovering compensation for their lost profits
- every anti-counterfeiting strategy must create a R.O.I. - Return On Investment - for brand owners i.e. recovery of at least two to three times what is spent
Tulip® is a multi jurisdictional product which works in any industry and will convert any Anti-Counterfeiting Unit into a profit centre. We have been using Tulip® for the past 10 years in the software, fashion and pharmaceutical sectors with substantial success.
This success stems from a unique combination of anti fraud and intellectual property expertise harnessed at Mishcon de Reya. Our insight into how international criminals work and the way they conceal their assets, gives us the ability to find and recover counterfeiters’ proceeds of crime no matter where they are. Our intellectual property expertise enables us to utilise all of the weaponry that the law makes available to brand owners to protect their business.
Our international network of Tulip® specialists give us the ability to reach every jurisdiction that counterfeiters use for their manufacturing, distribution and money management activities.
Our network of experienced Tulip® investigators with specialised webtracking software gives us a substantial advantage in identifying the key targets that our clients need to focus on and assist in recovering concealed assets.
Over the past three years, Tulip® has helped our clients:
- recover well over £20million from international counterfeiters
- disrupt and dismantle substantial distribution networks in the UK, Asia, Europe and the USA
- create a climate of fear in the counterfeiting community that has forced them to abandon our clients markets
For further information about our services or to discuss a particular matter or situation, please contact Jeremy Hertzog +44 20 7440 7264.
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